Raw clinic moments become published content.
The Content Producer turns clips, notes, voice memos, treatment explainers, and owner ideas into edited social, blog, and newsletter content at the cadence your practice chooses.
What it owns.
The lane turns raw inputs into channel-ready assets while keeping claim, tone, and approval rules explicit.
Daily work
- Ingests raw clips, notes, photos, voice memos, and treatment ideas.
- Edits assets, writes captions, formats hooks, and repurposes long-form ideas.
- Queues and publishes IG, TikTok, blog, and newsletter content.
- Tracks what should be cut, repeated, or amplified.
Weekly output
- Published asset log by channel and topic.
- Approval queue for owner, provider, or compliance review.
- Content calendar at whatever frequency the practice chooses.
- Performance read with recommended cuts and repeats.
Access required
- Media library, social accounts, CMS, and email platform.
- Brand voice samples, provider bios, service pages, and offers.
- Rules for before/after photos, medical claims, and patient consent.
Human escalation
- Any medical claim, sensitive patient context, or uncertain consent.
- Any asset that may sound unlike the owner or provider.
- Any post tied to fees, outcomes, or high-risk treatment claims.
Example workflows.
Content production becomes a lane, not a recurring founder chore.
Raw clip to Reel
Takes a treatment-room clip, trims it, writes the hook and caption, formats it for social, and routes it for approval or publishing.
Voice memo to newsletter
Turns a doctor's explanation into a patient-friendly email with approved claims and links back to the right service page.
Blog to social sequence
Repurposes one blog into short posts, FAQ snippets, captions, and follow-up newsletter sections.
Want this lane inside your practice?
The audit defines your content inputs, approval rules, channel cadence, and what can publish automatically.
Audit this lane →